Charlie Centa

Social Proof: The key to building an unstoppable brand

Fact: No one trusts you. In an online world, if someone doesn't know who you are, they’re not going to trust what you have to say about your products. It’s true. Here’s the kicker… Strangely enough, people WILL trust what others say about you – even if they don’t know them either! It’s weird, I … Read more about Social Proof: The key to building an unstoppable brand

6 Ways To Increase Your Ecommerce Conversion Rate Instantly

5 years ago I would have written this article in a very different way. If you would have asked me how to increase your ecommerce conversion rate back then, I would have probably told you that you should focus on site design and 1-page checkouts. Why am I not suggesting the same today? Because you … Read more about 6 Ways To Increase Your Ecommerce Conversion Rate Instantly

Creating Lead Magnets for Ecommerce + 28 FREE Lead Magnet Ideas

How many times have you downloaded an ebook, signed up for a webinar or joined a free email course? No? How about checklists, cheat sheets, guides and exclusive content? Or maybe it was a free discount that was sent to your email or a giveaway competition to win a product from your favourite … Read more about Creating Lead Magnets for Ecommerce + 28 FREE Lead Magnet Ideas

What’s The Best Social Media Management Tool? (The Ultimate Showdown)

Social media can make or break your business. It’s become a vital part of any business in the 21st century. It helps us build a tribe, share our content, serve our customers and ultimately, sell our products. But it’s also increeeeeedibly time consuming. How on earth are we supposed to publish … Read more about What’s The Best Social Media Management Tool? (The Ultimate Showdown)

How to Use Free Shipping to Increase Your Average Order Value (+ free email template)

You run an ecommerce store and because of this, you’re constantly looking for new ways to generate more revenue. That’s kinda how business works. But you’d be crazy to assume that the only way to do that is by making more sales! In this post, I’m going to share one of the easiest ways to grow your … Read more about How to Use Free Shipping to Increase Your Average Order Value (+ free email template)

5 Ways Facebook Messenger Marketing can Grow Your Shopify Store

Facebook Messenger marketing has blown up over the past couple of years and it seems like it’s all anyone ever talks about these days. Since their launch in April 2016 (not really all that long ago), people have been scrambling to work out how to use the Messenger platform to grow their … Read more about 5 Ways Facebook Messenger Marketing can Grow Your Shopify Store

14 Artificial Intelligence and Machine Learning Podcasts You Should Really be Listening to

Machine learning isn’t exactly a new concept. We’ve been using it to help machines improve themselves to become more effective and efficient since the 70's.But it’s only in the past decade that we’ve begun to see immense acceleration in machine learning due to huge investment and the wonder that is … Read more about 14 Artificial Intelligence and Machine Learning Podcasts You Should Really be Listening to