Did you know that there’s a simple, cheap and super easy way for you to take control of your business and run it more efficiently? It’s called Shopify. Now, let me just start out by saying that I don’t have any real relationship with the guys at Shopify. I spent many years trying to build ecommerce … Read more about Switching to Shopify Could Save You $60,000+ Per Year
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How to Turn Your Marketing Automation Up to 11
It seems like just a few years ago that everyone began raging about marketing automation. The coolest guys in marketing were all bragging about their “welcome series” and how they could make money from this set-it-and-forget it approach. While companies using Infusionsoft were way ahead of the … Read more about How to Turn Your Marketing Automation Up to 11
The Ultimate Guide to Online Marketing Funnels
So here's the thing... You've heard all the gurus out there talking about marketing funnels and they sound like big scary things that are really complicated implement. It’s true, marketing funnels can be pretty complicated because there are lots of moving parts. But when you break it down, setting … Read more about The Ultimate Guide to Online Marketing Funnels
Transparent Marketing – Why Lying is Going Out of Fashion
Human beings have an incredible gift that almost no other animal has: We lie. Just as soon as we learn to talk, we also learn that we can tell lies so that we're slightly better off than we would have been had we told the truth. I have literally seen 2 year old babies lie so blatantly and think … Read more about Transparent Marketing – Why Lying is Going Out of Fashion
A Marketing Strategy Won’t Help You Predict the Future
Market well, market now. It still amazes me to see that most people treat marketing as some kind of academic set of rules and processes that have been laid out on a sacred document, never to be changed for all of eternity. Enroll yourself on any online marketing course and you'll quickly see what … Read more about A Marketing Strategy Won’t Help You Predict the Future
How to Write a Mission Statement like Steve Jobs
What do you do? Or better yet, what does your company do? No, seriously. Try and say it out loud in 1 or 2 sentences without boring yourself to death. Go on, try it. There’s no hurry. Just take a moment and say it out loud to yourself. Unless you’re in a public place - people might look at you … Read more about How to Write a Mission Statement like Steve Jobs