Machine learning isn’t exactly a new concept. We’ve been using it to help machines improve themselves to become more effective and efficient since the 70’s. But it’s only in the past decade that we’ve begun to see immense acceleration in machine learning due to huge investment and the wonder that

Facebook ads are incredibly powerful. If you put in the time and effort to do them right, they can give you unbelievable growth. If you do them wrong, they could destroy you. So pay attention. The first ever Facebook ad I created was a complete failure. I thought I was

Did you know that there’s a simple, cheap and super easy way for you to take control of your business and run it more efficiently? It’s called Shopify. Now, let me just start out by saying that I don’t have any real relationship with the guys at Shopify. I spent

It seems like just a few years ago that everyone began raging about marketing automation. The coolest guys in marketing were all bragging about their “welcome series” and how they could make money from this set-it-and-forget it approach. While companies using Infusionsoft were way ahead of the game, for the

So here’s the thing… You’ve heard all the gurus out there talking about marketing funnels and they sound like big scary things that are really complicated implement. It’s true, marketing funnels can be pretty complicated because there are lots of moving parts. But when you break it down, setting each

Human beings have an incredible gift that almost no other animal has: We lie. Just as soon as we learn to talk, we also learn that we can tell lies so that we’re slightly better off than we would have been had we told the truth. I have literally seen